SquareOff: Assisting Traders to Stay Profitable with the Help of Automation

CIO Vendor In today’s time technology is driving investments making it more simplified. With many applications in the market anyone can open an account online instantly and start investing in the stock market at a click of a button. However, more than 90% of traders fail to make money in markets due to lack of knowledge in the domain. Also a large portion of demat account holders are mostly working professionals who find it difficult to focus on their jobs as well as trading at the same time. Although many brokers started providing free API, a lot of traders have started focusing on automating their trading strategies to reap maximum benefits. ‘Only when a trader follows a statistically tested trading strategy, he can be successful in the long run. Traders need technologies that can help them stay disciplined and become successful’, says Kirubakaran Rajendran, Founder, SquareOff.

SquareOff, an emerging Algo trading platform provider assists the traders’ community to excel in their endeavours. It addresses the challenges of the trader community to smoothly stay beneficial in their trading strives by educating them in the arena on the day to day basis and helping them execute the trading strategies with efficiency. SquareOff regularly shares research articles on its blog page to keep its clients educated and ensures that clients have an in-depth understanding of the importance of staying disciplined and following statistically tested and proven strategies while investing. Once they get educated, they follow the necessary rules and use Square- Offs’ Trading Bots platform that automates the tested trading strategies and takes care of execution of trades in clients' own trading accounts.
SquareOff has worked towards educating more than 100K clients in the last three years and focuses on both B2C and B2B segments, where it helps broking firms by integrating its Trading Bots with top brokers in India. With its services, traders are not only able to survive with their capital, but are also able to make consistent profits. This also helps the brokers to a greater extent to retain their clients and enhance their satisfaction.

‘Once the stock brokers acquire the clients, their job ends, but retaining the clients is very hard in the capital market due to the stock market volatility. So when we educate the clients and provide them with Algo trading solutions, we are able to avoid the account blow up completely’, says Kirubakaran Rajendran, Founder, SquareOff.


Only when a trader follows a statistically tested trading strategy, he can be successful in the long run

Most of the other players either provide a DIY (Do-It-Yourself) platform, where clients have to create their own trading strategies and automate it by themselves or other players confuse the clients by providing a marketplace model with a plethora of strategies. Breaking this ineffective path Squareoff provides its fully automated trading bots that can automatically place trades in clients demat accounts with a click of a button.

SquareOff Bots currently supports four brokers including Aliceblue, Fyers, Trustline and Angel Broking. Started in the year 2017 with a sole focus of providing research services on Algo trading space, the company has grown steadily over the years and crossed half a million dollars in total revenue till date. ‘Data is the new oil; one who can interpret it well can make money in capital markets. That’s our sole focus. At Squareoff, we have plans to focus on alternate data that can help investors in the stock market to make the right decisions at the right time’, concludes Kirubakaran Rajendran, Founder, SquareOff.